Play& Prosume: Technology, Exchange and Flow

Event Date: 
Tue, 05/03/2013 (All day) to Sun, 17/03/2013 (All day)
Kunsthalle/Project Space Vienna
External Website Address: 

Play& Prosume: Technology, Exchange and Flow


Opening March 5, 2013

Exhibition March 6 - 17, 2013

Kunsthalle/Project Space Vienna


This exhibition represents the major output of the HERA funded research project “Technology Exchange and Flow: Artistic Media Practices and Commercial Application”. This high concept exhibition has been curated by Margarete Jahrmann and Brigitte Felderer as an apparatus for dynamic public-facing interactions at the Kunsthalle Projectspace Vienna and associated presentations in the Filmmuseum Vienna. It brings together the key research findings of the project research teams at Plymouth University, VU University Amsterdam and the University of Applied Arts Vienna together with contributions from the EYE Film Institute, Amsterdam and the Netherlands Institute for Sound and Vision, Hilversum.


The exhibition adopts an experimental approach in which the exhibition space will be intertwined with the reality of the visitors in order to explore how traffic between cultural forms in Europe, such as industrial film and new media arts on the one hand, and commercial exploitation of audio-visual media on the other hand, is radically transformed at key moments of technological change. It is intended to reveal that audio-visual media linked to consumption such as advertising are indebted to the artistic use of cinematographic form and audio-visual technologies in a three-way dialogue between creatives, industry and users. Exhibits include examples of early advertising in film and television, experimental film, trade cards, industrial films as well as contemporary video games.


The exhibition programme includes the presentation of objects, texts, moving images, and reproductions of ephemera together with a series of lectures, discussions, performances and the use of real-time game strategies as the exhibition interface. It is designed to encourage participants to become both consumers and producers in order to contribute to the final research outcomes of the research project and participate and critically engage with the persuasive power of the materials presented.


A catalogue will accompany the exhibition, which includes contributions by the project partners about major findings, as well as reflections about key terms such as "serious games", "interfaciality" or the "prosumer". The character of texts ranges from essays, interviews, commented images to literary reflections.


The project “Technology, Exchange and Flow: Artistic Media Practices and Commercial Application” (TEF) has been undertaken as a three-year collaborative project by Prof. dr. Michael Punt, Dr. Martha Blassnigg, Dr. Ivo Blom, Dr. Rudmer Canjels, Prof. Brigitte Felderer, Prof. dr. Bert Hogenkamp, Dr. Margarete Jahrmann, Dr. Fares Kayali, Wilbert Schreurs, Martyn Woodward. It gratefully acknowledges the support of Bas Agterberg at the Netherlands Institute for Sound and Vision, Hilversum and Mark-Paul Meyer at the EYE Film Institute Netherlands, Amsterdam. It is financially supported by the HERA Joint Research Programme co-funded by AHRC, AKA, DASTI, ETF, FNR, FWF, HAZU, IRCHSS, MHEST, NWO, RANNIS, RCN, VR and The European Community FP7 2007-2013, under the Socio-economic Sciences and Humanities programme.